PixoliteFlood Marine ecommerce platform
A custom WordPress and WooCommerce platform for Flood Marine in Omagh, County Tyrone, organising thousands of boats, outboards, parts and accessories.
At a glance
- Client
- Flood Marine Services
- Year
- Ongoing
- Services
- E-commerce strategyUX and interface designWordPress developmentWooCommerce development
- Stack
- WordPressWooCommerceCustom themeProduct management
The challenge
Flood Marine manages thousands of highly specific products across deep category trees. The experience had to work equally well for experienced customers searching by model or SKU and first-time buyers who need straightforward guidance from a trusted marine specialist.
My approach
I designed and developed the platform around Flood Marine’s real catalogue and sales workflow rather than adapting the business to a generic retail template. Clear category journeys, specialist product templates and prominent expert-support routes keep a complex inventory understandable.
What I delivered
A scalable product structure for boats, outboards, parts, electronics, chandlery and trailers.
Deep category navigation supported by keyword, SKU and price filtering.
Purpose-built landing pages for Yamaha outboards, Whaly boats and Terhi boats.
Product pages combining imagery, pricing, specifications, delivery information and support prompts.
A package-builder journey for customers assembling a complete boat setup.
A responsive interface that keeps complex buying journeys usable on smaller screens.
Client feedback
“Having been referred by a family member, Damian developed a complicated product management solution for us. He followed our requirements to the T, but advised us appropriately when necessary without sticking the arm in.”
John Flood
Results
A clearer, more capable platform built around the business and its customers.
Outcome 1
One coherent digital storefront now represents the breadth of Flood Marine’s specialist inventory.
Outcome 2
Complex catalogue information is organised into clearer browsing, filtering and product journeys.
Outcome 3
The website keeps expert advice, servicing and showroom support visible when a purchase needs a conversation.
